For Content Production and Management, you need to always keep in mind your Audience, which means you first need to define it. However, after defining your Audience, Producing and Distributing your Content, you now need to Manage your Community. So, as you can see, your Audience is always at the center of your Social Media Management. What to keep in mind?
- Audience Interactions
- KPI
- Customer Created Content
- Messages
- Topics they like / Monitor