This is what it's all about. Your Audience is at the center of every Marketing effort on and offline. So first things first, you need to define your Audience.
More often than not, business owners say they're Audience is everyone out there, they want to get to everyone. But when you aim to reach everyone, you reach no one.
Learn or allow us to define your Ideal Audience, your Buyer Persona. This is the base for every other Marketing effort.